Senior SEO Specialist

Full job description

Senior SEO Specialist

Position: Senior SEO Specialist

Experience: 5+ Years

Employment Type: Full-Time

Industry: SaaS / Technology / AI / HR Tech

Work Mode: Remote

Level: Senior

About the Role

We are looking for a Senior SEO Specialist with 5+ years of hands-on experience to take ownership of our organic search strategy and significantly improve our website's visibility, rankings, organic traffic, and qualified lead generation.

The ideal candidate should have strong expertise across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Keyword Strategy, Link Building, Competitor Analysis, and SEO Analytics.

This is a hands-on role. We are looking for someone who can independently audit the website, identify issues and opportunities, develop an SEO roadmap, coordinate with developers and content teams, execute the strategy, and demonstrate measurable improvements.

Key ResponsibilitiesSEO Strategy & Planning

1. Develop and execute a comprehensive SEO strategy aligned with business objectives.
2. Conduct complete SEO audits and establish baseline performance.
3. Create monthly and quarterly SEO roadmaps.
4. Identify high-value opportunities for organic traffic and lead generation.
5. Analyze competitors, their ranking strategies, keywords, backlinks, content, and domain authority.
6. Develop strategies for both short-term SEO improvements and long-term organic growth.

Technical SEO

1. Conduct detailed technical SEO audits.
2. Identify and resolve crawling, indexing, rendering, and canonicalization issues.
3. Optimize XML sitemaps, robots.txt, canonical tags, redirects, and URL structures.
4. Monitor Google Search Console coverage and indexing.
5. Improve Core Web Vitals and page performance.
6. Identify duplicate and thin-content issues.
7. Implement and validate structured data/schema markup.
8. Ensure mobile SEO best practices.
9. Work directly with developers to implement technical SEO recommendations.
10. Review website releases to prevent SEO regressions.

Keyword Research & Search Strategy

1. Perform comprehensive keyword research.
2. Identify commercial, transactional, informational, and branded search opportunities.
3. Build keyword clusters and topic maps.
4. Perform keyword-gap analysis against competitors.
5. Map target keywords to appropriate website pages.
6. Identify long-tail and high-conversion keyword opportunities.
7. Monitor keyword rankings and search visibility.
8. Understand search intent and recommend appropriate landing pages and content.

On-Page SEO

Optimize:

1. Page titles
2. Meta descriptions
3. H1/H2/H3 structures
4. URLs
5. Internal linking
6. Anchor text
7. Images and alt attributes
8. Content structure
9. Landing pages
10. Product and feature pages
11. Blog content
12. FAQ sections

Ensure pages are optimized for both search engines and user conversion rather than simply increasing traffic.

Content SEO

1. Develop an SEO-driven content strategy.
2. Prepare detailed content briefs for writers.
3. Identify content clusters and pillar-page opportunities.
4. Recommend new landing pages, blogs, guides, comparison pages, and industry-specific pages.
5. Audit existing content and recommend updates, consolidation, or removal.
6. Optimize existing content to improve rankings.
7. Identify content decay and refresh opportunities.
8. Work with AI-assisted content workflows while maintaining originality, accuracy, usefulness, and brand quality.

Off-Page SEO & Link Building

1. Develop a sustainable backlink acquisition strategy.
2. Identify high-quality industry-relevant backlink opportunities.
3. Conduct competitor backlink analysis.
4. Manage outreach campaigns.
5. Identify guest-posting, digital PR, partnership, directory, and citation opportunities.
6. Monitor new and lost backlinks.
7. Review backlink quality and identify potentially harmful links.
8. Avoid black-hat, spammy, PBN, automated, or manipulative link-building practices.

SaaS & Product SEO

The candidate should preferably understand SEO for SaaS and technology products, including:

1. Product pages
2. Feature pages
3. Industry/use-case pages
4. Integration pages
5. Comparison pages
6. Alternative pages
7. Pricing-related searches
8. Knowledge bases
9. Help centers
10. Programmatic SEO opportunities
11. Free tools and lead magnets
12. International SEO

The specialist should understand how to convert organic traffic into sign-ups, demos, enquiries, and qualified leads, not merely page views.

AI Search / GEO / AEO

The candidate should understand the changing search landscape and develop visibility strategies for:

1. Google AI search experiences
2. AI Overviews
3. Answer engines
4. LLM-driven discovery
5. Featured snippets
6. People Also Ask
7. Entity-based search
8. Structured content and schema
9. Brand authority and citations

Experience with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) is highly desirable.

Tools & Platforms

Strong working knowledge of:

1. Google Search Console
2. Google Analytics 4
3. Google Tag Manager
4. Ahrefs and/or Semrush
5. Screaming Frog
6. Google Keyword Planner
7. PageSpeed Insights
8. Lighthouse
9. Looker Studio

Experience with additional SEO crawling, monitoring, content optimization, or competitor-analysis tools is an advantage.

Reporting & KPIs

The Senior SEO Specialist will be expected to maintain transparent reporting covering:

1. Organic traffic growth
2. Organic conversions
3. Qualified leads/sign-ups from organic search
4. Keyword ranking improvements
5. Top 3 / Top 10 keyword growth
6. Search impressions
7. Organic CTR
8. Indexed pages
9. Technical SEO health
10. Core Web Vitals
11. Referring domains
12. Quality backlinks acquired
13. Domain visibility
14. Landing-page performance
15. Competitor visibility

Monthly reports should clearly explain what was done, what changed, the resulting impact, and what will be done next.

Required Qualifications

1. Minimum 5+ years of professional SEO experience.
2. Demonstrable experience independently managing SEO campaigns.
3. Strong understanding of Google's crawling, indexing, and ranking systems.
4. Advanced technical SEO knowledge.
5. Strong keyword research and competitor-analysis skills.
6. Proven experience improving organic rankings and traffic.
7. Strong knowledge of Google Search Console and GA4.
8. Experience working with developers and content teams.
9. Understanding of HTML, JavaScript rendering, website architecture, and modern web frameworks from an SEO perspective.
10. Strong analytical and reporting capabilities.
11. Excellent written and verbal communication skills.

Preferred Experience

Preference will be given to candidates with experience in:

1. SaaS
2. AI products
3. HR Tech / Recruitment Technology
4. B2B technology
5. International SEO
6. Programmatic SEO
7. High-growth startups
8. GEO / AEO
9. Multi-country SEO campaigns

What We Expect

We are specifically looking for a hands-on SEO professional, not someone who only prepares reports or delegates execution.

The successful candidate should be capable of taking responsibility for the complete SEO lifecycle:

Audit → Research → Strategy → Implementation → Content → Technical SEO → Authority Building → Tracking → Optimization → Reporting

The candidate should be comfortable working closely with developers, designers, content teams, marketing teams, and management.

Application Requirements

Candidates should submit:

1. Updated CV/resume.
2. Minimum 2–3 SEO case studies.
3. Examples of websites personally managed.
4. Before-and-after organic traffic/ranking results where possible.
5. SEO tools currently used.
6. Experience with SaaS/technology SEO.
7. Examples of technical SEO issues personally identified and resolved.
8. Current location.
9. Notice period / availability.
10. Current and expected salary.

Job Type: Full-time

Application Question(s):

1. Total experience in SEO (years)
2. SEO portfolio – mandatory, with all projects Search Console/analytics evidence of results
3. Availability to join
4. WhatsApp no. (Mandatory)
5. Email ID (Mandatory)
6. Monthly Salary expectation in INR

Work Location: Remote